600Minutes Future Customer Journey

Customer Centric Culture - How to enhance the customer journey with cross functional collaboration

Möjligheten till att utbyta tankar och idéer med andra beslutsfattare kan vara det din organisation behöver. Till evenemanget har vi samlat de utmaningar som de högsta beslutsfattarna besitter samt lösningar från ledande leverantörer, som tillsammans skapar affärsmöjligheter för båda parter.

september 30, 2020

Sweden

Talare

Mikael Lenneryd

CMO
Apoteket AB

Leo Heijbel

CMO
Doktor.se

Anna Andersson

Head of Guest Engagement
Filmstaden AB

Linda Öhling

Head of Customer Experience
Trygg-Hansa Försäkringsaktiebolag

Nina Lindhé

tf Privatmarknadschef
Trygg-Hansa Försäkringsaktiebolag

Besökare som bekräftat sin plats

Deltagare
Filmstaden AB
Head of Guest Engagement
Stadium AB
Customer Service Manager
Skandia
Head of Sales and Customer Service
Pågen AB
Försäljningschef
Rusta AB
Head of Customer Service & Operative Manager Club Rusta
Fortum Power & Heat AB
VP Customer Service
Länsförsäkringar AB (publ)
CRM-Manager
Trygg-Hansa Försäkringsaktiebolag
Head of Customer Experience
Danske Bank 
Marketing Manager and Senior Project Manager Business Development, Sales & Customer Engagement
PostNord AB
Marknadschef
Stora Enso AB
Head of Digital Customer Technology
Dustin AB
Director Marketing and CX
PostNord AB
Service Delivery Manager
Swedbank AB
Head of Sales Customer Center Private
Apoteket AB
CMO
Telia Company
Head of Customer Engagement Processes & Process Owner
Doktor.se
CMO
Sweco AB
Head of Customer Experience
ICA Försäkring
Head of Customer Service
Teman

I diskussion

Improving Marketing Automation by the use of Machine Learning - achieve a personalized customer experience

Managing Customer Loyalty - the impact of OMNI-channel and touchpoints.

How AI is shaping the fundamentals of Customer Service - embracing new technologies to boost the customer experience

Mastering the customer experience with an agile framework

The Next Normal: Getting back into the driver’s seat post-COVID 19

Lösningsleverantörer

Sponsorer
SugarCRM Deutschland GmbH

Spotlights

Föregående års

Creon Promotion AB
Bombayworks AB
Teleperformance AB
Pia Relations
Selligent EMEA HQ
Adobe Systems Nordic AB

TEMAOMRÅDEN

Föregående års
Merging digital and physical for meaningful customer engagement
Driving customer success through connecting employees and customer experience
Creating an agile combination of intelligent automation and the human connection
What does it take to create and lead a data-driven marketing organization and strategy?
Analytics - Take control of the customer journey

Talare

Föregående års
Henrik Sörstedt
Lindex AB
Haleh Moradi
Nordea Bank AB
Björn Thunström
Stora Enso AB
Linda Wetterborg
Telenor
Johan Ydring
TUI Nordic
Axel Schaefer
Adobe Systems Nordic AB
Interested In Our Event?

The Digital CMO: A New Reality of Marketing

The marketing technology landscape continues to evolve at a rapid pace and it is up to chief marketing officers (CMOs) to keep organizations on track with the right emerging technologies. With technologies such as Big Data, AR/VR, and robotic process automation (RPA) becoming essential tools for marketing strategies, it’s important for CMOs to be aware of current and future trends of emerging technologies.

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  • BIG DATA BREAKDOWN

Data analytics and management continue to be the fundamental consequences for the new marketing landscape and harnessing its potential is a key priority for CMOs.
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Robotics Process Automation (RPA) technology will help increase the productivity and efficiency of marketers as repetitive day-to-day tasks are becoming automated.
  • POWER OF IoT

The arrival of IoT marks better interconnectivity between brands and customers, allowing for endless opportunities to send the right message at the right time, on the right device.
  • VIRTUAL AND AUGMENTED REALITY

Virtual reality (VR) and augmented reality (AR) technology will redefine the way CMOs disseminate brand information, interact with customers, the overall customer experience.
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